Have you heard of the Golden Circle? Simon Sinek described what he called “The Golden Circle” in a TED Talk on marketing and his subsequent book with the title: “Start with Why”.  It’s a simple insight, and certainly not new (as Sinek himself admits). See at the end of this post for a video of Sinek’s TED talk. Yes, I know it’s blue in the graphic below. Next time I’ll make it golden. 🙂     WHAT? Most people, Sinek says, start with the WHAT of a project or task or life vocation. What are we making or doing? The WHAT […]